Making a case for letter case
In an older, but still relevant, post on Medium John Saito demonstrates the effect of different capitalizations.
Can you spot the differences with the messages above? The left side has a few more capital letters than the right side. Big O, little o. Who cares, right?
Well, if you write for an app or website, you should care. A little thing like capitalization can actually be a big deal. Capitalization affects readability, comprehension, and usability. It even impacts how people view your brand.
We’ll get to the juicy stuff in a bit, but first, let’s start with a little more background about capitalization.
https://medium.com/@jsaito/making-a-case-for-letter-case-19d09f653c98
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