Don’t go for ‘WOW’, go for ‘of course’
In the beginning of the year Wouter de Bres wrote this fantastic article on digital product design principles.
I wrote down twelve design principles for our team at Degreed to help us make design decisions. I tried to make them practical and clear and hopefully they are useful for anyone who is working on digital products.
https://medium.com/@WdeB/digital-product-design-principles-8bc9eb6c080c