Freek.dev

Easily share user-video interaction data from client to browser with Livewire!

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Jack Ellis shares what happend at his analytics service when one of his clients got viral

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After more than 2 years of building Oh Dear, I still struggle with the most fundamental question: how are users finding our application and where should we focus our marketing efforts to maximize that?

Read more [ma.ttias.be]

Julia Evans explains how parties like Facebook can follow you around the web.

In this post we’ll experiment a bit and see exactly how Facebook can know what products you’ve looked at online! I’m using Facebook as an example in this blog post just because it’s easy to find websites with Facebook tracking pixels on them but of course almost every internet advertising company does this kind of tracking.

Read more [jvns.ca]

In an older but still post, Steve Hanov explains a nice algorithm to test out new features on your audience. I don't now if this approach will yield better results, but it sure is an interesting idea.

In recent years, hundreds of the brightest minds of modern civilization have been hard at work not curing cancer. Instead, they have been refining techniques for getting you and me to click on banner ads. It has been working. Both Google and Microsoft are focusing on using more information about visitors to predict what to show them. Strangely, anything better than A/B testing is absent from mainstream tools, including Google Analytics, and Google Website optimizer. I hope to change that by raising awareness about better techniques.

Read more [stevehanov.ca]

Brent shares a few tips on how your can interpret data from Analytics correctly.

I've been running this blog for almost three years now. I've used Google Analytics, not only to track the amount of users, but also to actively improve my blog. I'm no marketeer, just a simple developer. Today I want to share from my technical experience, how I use traffic data and react to it.

Read more [stitcher.io]

Over at Laravel News Eric L. Barnes posted a new tutorial on how he used our Analytics package to create a list of most popular posts. Great stuff!

Here on Laravel News, I wanted to generate a list of the most popular posts for the past seven days and display the results from most popular to least popular.

To solve this problem I thought of two solutions. The first is to build my own tracking system so I could keep a count and then use it for ordering. However, that could generate a huge amount of data and it seemed like a solution that an analytics tracking service could handle.

As I was fumbling through the Google Analytics API I found a Laravel Analytics package by Spatie.be that allows you to easily retrieve data from your Google Analytics account and it seemed like the best way to solve this problem. Let’s look at how I used it to generate a list of popular posts here on Laravel News.

https://laravel-news.com/2016/09/most-popular-list-laravel-google-analytics/

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Nearly all greenfield projects at Spatie are built with Laravel. A few months ago I made laravel-analytics, a package to fetch data from Google Analytics.

Spatie exists for more than ten years so there are quite a few legacy projects as well. In those projects there is also a need to display some analytics data in the admin-section. Recently Google retired some of their older API's. Unfortunately our old solution to fetch GA data stopped working.

To resolve this problem my colleague Sebastian created a framework agnostic version of laravel-analytics that works with PHP 5.3. If you also have a legacy project that needs some data from Analytics, you can install the package via composer.

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